A common freemium model growth hack is "pay $X for a year, or refer five of your friends to get the first year free". But what do you do when you see customers just creating bogus e-mails and accounts to get their free year?
Philip Kaplan talks about this with DistroKid, a service that helps mus... (more)
All apps will experience some dormant users - those that show up for a couple of uses and then go quiet - but at what level is it a problem, and at what level is it expected and okay? And how can you get them re-engaged?
It turns out that dormant usage is pretty common, particularly among apps t... (more)